Welcome to the 2nd Annual Big Data for Media Conference

Welcome to the Big Data for Media conference in London, the second-annual, only exclusively Big Data for media conference in the world. The conference will be located at the Microsoft Headquarters in London, but you can follow us on Twitter at #BigDataMedia14 and on this blog for the latest developments.

 The conference will explore the following topics:

• Gathering, analysing and leveraging consumer insights 

• Understanding media content usage patterns in real time

• Best practices in social media analysis

• Best practices in leveraging Big Data and mobile content

• Big Data tactics and strategies now and for the future

• Award-winning data journalism projects, and how they executed these projects

• Monetisation using Big Data strategies

• Delivering targeted content leveraging Big Data

• Tools used to understand complex data sets, including data visualisation techniques

The keynote speakers are:

* Jimmy Maymann, CEO of Huffington Post, "How HuffPost leverages Big Data to improve user experience"

* Matt Keylock, Global Head of Data for dunnhumby, "How Tesco and dunnhumby have led the way in the business approach to Big Data in customer and efficiencies strategies for 15 years"

Confirmed speakers:

• Peter Bale, CNN's Managing Director, UK, "Big Data at work in news"

• Sanjeevan Bala, Head of Data Planning & Analytics, Channel 4, Panelist: "Big Data Opportunities and Strategies"

• Tom Betts, Head of Data Analytics for FT.com, “Data: meet reader -  bringing customers to life with data”

• Amanda Farnsworth, Head of BBC’s Visual Journalism unit, "Starting up a Visual Journalism Unit”

• Ky Harlin, Director of Data Research and Development at BuzzFeed, New York, "The Art & Science of Social Sharing"

• Paul Hood, Archant Media’s Digital Director, “Stop Data Leakage to Third Party competitors”

• Darrel Kunken, Sacramento Bee, Director of Market Analysis, “How the Sacramento Bee is using data visualization to extend the utility of Big Data sets, and how Big Data will play a role in helping to introduce readers to more of the content that they want”

• Jonathan Lyon, Global Director of Strategic Insight,  DigitasLBi global marketing and technology agency, “How essential customer insights and engagement are made possible by Big Data”

• Jason Mander, Head of Trends, GlobalWebIndex, "The changing social media landscape"

• Pegg Nadler: Award-winning magazine marketing guru, NYC, “Making Sense & Nonsense of Data: Successes & Failures Using Big Data in Magazine Marketing”

• Bertrand Pecquerie, CEO, Global Editors Network

• Wilfried Runde, Head of Innovation Projects, New Media at Deutsche Welle

• Arsenio Santos, CTO and co-founder, Circa 1605, a mobile content app, "circa: Rethinking Mobile Journalism Via Data And Technology"

• Dr Farida Vis, acclaimed social media data scientist and occasional Guardian Twitter analyst, University of Sheffield, "How Twitter, Facebook, Instagram, Snapchat usage are changing the face of journalism and business development"

Join us at the conference, even if only virtually! For your copy of the Big Data for Media report, contact mstone@wnmn.org